But with so many streaming services to choose from, is Apple TV+ worth subscribing to? The service certainly has its strengths, especially in attaching huge movie stars alongside acclaimed directors such as Alfonso Cuarón, Martin Scorsese, and Ridley Scott to its projects. However,while Apple TV+ delivers quality, its quantity of content — along with a few other factors — may leave some viewers wanting more.

How Much Does Apple TV+ Cost?

An Apple TV+ Subscription Is $9.99/Month

A subscription to Apple TV+ only costs $9.99 a month. While this is a significantincrease from Apple TV+’s original launch priceof $4.99,it remainsone of the most affordable streaming services on the market. Apple also offers various benefits and discounts to loyal customers. For instance, when you purchase another Apple product, such as a MacBook Pro or iPhone, you receive a free three-month subscription to Apple TV+.

What Are The Pros Of Subscribing To Apple TV+?

Apple TV+ Has Lots Of Original Programming With Top Talent And Diverse Genres

25 Best Movies On Apple TV+ Right Now (April 2025)

The best movies on Apple TV+ range from documentaries about celebrated performers to musical comedies and incredibly deep original dramas.

Apple TV+ alsoconsistently attracts A-List talent to almost every project it produces. Just this year, George Clooney, Brad Pitt, Austin Butler, Scarlett Johansson, Matt Damon, Vince Vaughn, and Cate Blanchett starred in films and TV shows on its platform. Esteemed filmmakers such as Steve McQueen, Doug Limon, Taika Waititi, and Jon Watts also recently worked with the streamer. No other streaming service can quite match this pedigree. While not all the projects were successes, there is no denying that the most sought-after talent in Hollywood is in business with Apple TV+.

Yancy (Vince Vaughn) sitting in a beach chair in Bad Monkey Season 1 Episode 10

Season 2 premieres January 17, 025

For All Mankind

4 Seasons on Apple TV+

The variety of content that Apple TV+ produces is also impressive, offering movies and TV shows in nearly every genre. There are big literary limited series likeLessons in Chemistry,successful workplace dramas such asThe Morning Show, and edge-of-your-seat thrillers likeHijackandPresumed Innocent.

Anya Taylor-Joy recently signed on to star in another Apple TV+ literary miniseries,Lucky, based on the novel of the same name by Marissa Stapley.

Collage of The Gorge, CODA, Argylle, Napoleon, Fly Me to the Moon, & Killers of the Flower Moon with the AppleTV+ logo

Apple TV+ shines in comedy as well, with a roster featuring some of the funniest talent around.Kristen Wiig is a delight inPalm Royale, Sharon Horgan brings her signature wit toBad Sisters, Jason Segel charms inShrinking(alongsideHarrison Ford who gives one of the funniest performances on TV), and Maya Rudolph brings tons of laughter toLoot.

No other streaming service rivals Apple in delivering such high-quality genre programming.

Joel Edgerton as Jason2 and Jennifer Connelly as Daniela looking at each other in Dark Matter

Butmost impressive is Apple TV+’s commitment to the sci-fi genre. From adaptations of acclaimed novels likeFoundation,Dark Matter, andSilo, to ambitious swings likeSugar,For All Mankind,andSeverance, no other streaming service rivals Apple in delivering such high-quality genre programming.

What Are The Cons Of Subscribing To Apple TV+

Apple TV+ Doesn’t Have A Large Library Of Content

While Apple TV+ does produce a significant amount of original content,unlike other streaming services,it doesn’t have a large library, which is the platform’s biggest drawback. Although Apple has occasionally licensed films for its platform in the past, and rumors always persist of possible acquisitions of studio libraries, the company has not clarified its long-term strategy for expanding its library.

Another big criticism of Apple TV+ is its lackluster marketing. This might explain why Apple TV+ only accounts for 0.2% of total TV viewing in the US (viaBloomberg). While the service has had its share of culture-defining shows, you would be hard-pressed to find many people who know there is a new Billy Crystal series calledBefore, or a remake of the belovedTerry Gilliam filmTime Banditson the service.

A composite image of Mark looking bummed in front of Mark, Dylan, Helly, and Iriving all clutching each other while looking shocked in Severance

Only a handful of Apple TV+ shows, likeTed LassoandThe Morning Show, have made it onto Nielsen’s list of most-viewed streaming titles.However, ifTed Lasso canbethe most viewed series of 2023, it means that audiences definitely know how to access Apple TV+; they just chose not to engage with most of its content.

Severance Season 2: Everything You Need To Know

Here’s what we know about Apple TV+’s Severance season 2, including returning cast, release info, and plot threads from the season 1 finale.

There is also asignificant gap between seasons for many Apple TV+ series. This delay is likely due to actor availability and the complex nature of its productions. One of its most popular series,Severance, will have an almost two-year gap between seasons when season 2 premieres in January. Similarly, some of Apple TV+’s best-known shows, such asThe Morning Show,For All Mankind,Foundation, andInvasion, did not release new episodes in 2023.

Rita (Saoirse Ronan) lost in her thoughts about having to separate from her son in Blitz

How Does Apple TV+ Compare To Other Streamers?

Apple TV+ Offers Similar Original Programming And Competitive Prices

When it comes to pricing, Apple TV+ remains competitive. Although it’s slightly more expensive than the ad-supported plans of Netflix, Amazon Prime Video, Peacock, and Paramount+,it is far more affordable than the premium tiers of those services.

$9.99

Kristen Wiig As Maxine & Ricky Martin As Robert In Palm Royale

$6.99

$15.49

$8.99

$11.98

$18.99

$15.99

$7.99

$12.99

$13.99

Apple TV+ also offers similar types of programming to its biggest competitors. Like its rivals,Apple now provides live sports programming, including Major League Baseball and soccer. The platform has also expanded into international shows such asDr. Brain, andMidnight Family, alongside Emmy-winning documentaries likeStill: A Michael J. Fox Movie, andboasts a strong lineup of children’s programming, similar to other streaming platforms.

Is Apple TV+ Worth Subscribing To?

For Those Who Enjoy Premium Original Content And Big-Name Stars, Apple TV+ Is A Great Subscription

Apple TV+ is a streamer that believes in quality over quantity.It is arguably in business with more A-list talent than any other service.While not every show or film works, it has a high batting average. Unlike its competitors that have favored shorter episode orders and seasons in recent years, Apple makes shows that have the storytelling depth of the peak TV classics from the mid-2000s, giving creators the time and space to fully realize their visions.

Sports Film

July 10, 2025

Their upcoming slate is packed with highly anticipated projects, includingBrad Pitt’s filmF1,Scott Derrickson’sThe Gorge,Maydaystarring Ryan Reynolds, Guy Ritchie’sThe Fountain of Youthwith John Krasinski and Natalie Portman, Vince Gilligan’s follow-up toBetter Call Saul, and a series adaptation of theMurderbotbooks. With such an impressive lineup,Apple TV+ is definitely a streaming service worth subscribing to.